TRAN 泉
Logo design for TRAN 泉
TRAN is an independent fashion brand founded by a group of young and talented Taiwanese designers.
The name TRAN is the pronunciation of the brand’s Chinese name 泉 , the fountain. Their concept is to create an edgy fashion brand
with good quality from Taiwan. The founders hoped the brand can be a sustainable label, like water coming out from the fountain constantly.
The mission of this project is to help develop the Chinese logo for the brand, that had to be based on the existing English logo, and refine both
into a unique logo mark. Based on the philosophy of the brand, the concept of the logo is to combine a hint of Chinese typographic heritage
with the initial T, into the logo mark.
Credit:
Fashion Design TRAN 泉
Photograph TRAN 泉
Design of Brand Identity Justina Zun-Zun Chang
TRAN is an independent fashion brand founded by a group of young and talented Taiwanese designers.
The name TRAN is the pronunciation of the brand’s Chinese name 泉 , the fountain. Their concept is to create an edgy fashion brand
with good quality from Taiwan. The founders hoped the brand can be a sustainable label, like water coming out from the fountain constantly.
The mission of this project is to help develop the Chinese logo for the brand, that had to be based on the existing English logo, and refine both
into a unique logo mark. Based on the philosophy of the brand, the concept of the logo is to combine a hint of Chinese typographic heritage
with the initial T, into the logo mark.
Credit:
Fashion Design TRAN 泉
Photograph TRAN 泉
Design of Brand Identity Justina Zun-Zun Chang